Allstate Identity Protection is committed to making digital life easier, safer, and more rewarding, so its members can live confidently online. This campaign was created to educate the public about identity theft and the real threats people face today. The goal was to inform consumers how easy it can be to expose themselves to fraud. Unique executions were created to be delivered at specific points in their marketing funnel, so that decision makers would be better prepared to opt into coverage during their annual enrollment period.
